24-hour monitoring of all your social media channels

Have you drilled into your customer data?

When the price of oil collapsed, there were layoffs, cancelled projects, and reduced capital expenditures. Today, marketing teams at oil and gas companies need to get as much “bang” as they can from their marketing bucks. But there’s one resource many energy companies aren’t exploiting: they are sitting on a trove of valuable social media data. Nearly a third of traffic driven to websites comes from social media, and these data are full of information about your customers, their spending habits, consumer sentiment and more.

ICUC helps energy companies make the most of social media. Our comprehensive social media offering extends your capabilities. We give you a scalable team of social media experts who represent your brand 24/7/365.

  • Extend your social media capabilities with our comprehensive solutions
  • Get 24-hour monitoring of all your social media channels
  • Target specific audience segments and drive conversions
  • Create an authentic voice on social media
  • Protect your online reputation and manage reviews

The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.

Let Us Help You Extend Your Social Media Capabilities

The challenge for oil and gas companies

Social media isn’t just for teenagers. Two billion users worldwide are active on social media, but getting to actionable insights about individual customer journeys is a challenge. ICUC’s research and insights tools can help you find these insights and drive conversions across the entire social web.

When oil prices are depressed, you need to do more with fewer marketing resources. Your brand is sitting on valuable social media data containing insights about spending habits, consumer sentiment, and more. ICUC can help you unlock these insights and connect social media into actual sales.

The messy “one-to-a-million” dynamic of social media can be daunting. ICUC uses social listening to find your customers across the entire web. Our global team can respond to customers on behalf of your brand - faster than most in-house teams can. And we can uncover audience-specific data for your campaigns.

Social media is where news is made and stories are broken. But too many oil and gas companies bury their heads in the sand, fearing backlash and negative comments. ICUC can help you lead the conversation online. We can create the content programs that listen to and educate consumers. Separate yourself from the pack.

Contentious issues like fracking and oil spills put the energy industry in a defensive position. But press releases are a weak shield against consumer hostility. Social media demands a more active approach. ICUC can manage your reputation online through active engagement with your customers on review sites, forums, and social communities - 24 hours a day, in every single time zone.

Solutions for every stage of the buyer’s journey

Community Management

Community Management

Channel Management

Social channel engagement & moderation

We manage social communities & user generated content for the world’s best brands offering social media management services at a global scale.

Social Content Strategy

Social Content Strategy

Plans that drive results

Social Media Content Planning & Execution

Our expert teams can develop results-driven content plans and then help you execute those plans. We strategize, build, publish and measure.

Social Customer Service

Social Customer Service

Connect ROI & Social Media

Award Winning Service

Our customer service team is dedicated to providing thoughtful, human contact that defuses frustration, leaves your customers feeling happy, and generates ROI for your brand.

Social Media Listening

Social Media Listening

Monitoring Social Channels

Monitoring Social Channels

Experiment, listen, develop, repeat. Our award winning team of social media analysts drive innovation through insight and make everything we do accountable and relevant.

Social Commerce

Social Commerce

Connect ROI & Social Media

Connect ROI & Social Media

Want to directly connect social media with revenue? We have solutions that bind the two together.

Social Content Engine

Social Content Engine

Content Production

Producing Content for your channels

We create beautiful content and we help curate great user generated content for your channels too.

Customer Insights

Customer Insights

Learn from social data

Get results from all that social data

We help you transform social media data into usable information about your audiences and opportunities.

Review Management

Review Management

Manage Reviews

Locations & Product Reviews

Minimize threats & maximize ROI opportunities from user reviews of your locations & products.

Our customers

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Next Steps

Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.