When the price of oil collapsed, there were layoffs, cancelled projects, and reduced capital expenditures. Today, marketing teams at oil and gas companies need to get as much “bang” as they can from their marketing bucks. But there’s one resource many energy companies aren’t exploiting: they are sitting on a trove of valuable social media data. Nearly a third of traffic driven to websites comes from social media, and these data are full of information about your customers, their spending habits, consumer sentiment and more.
ICUC helps energy companies make the most of social media. Our comprehensive social media offering extends your capabilities. We give you a scalable team of social media experts who represent your brand 24/7/365.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.
Social media isn’t just for teenagers. Two billion users worldwide are active on social media, but getting to actionable insights about individual customer journeys is a challenge. ICUC’s research and insights tools can help you find these insights and drive conversions across the entire social web.
When oil prices are depressed, you need to do more with fewer marketing resources. Your brand is sitting on valuable social media data containing insights about spending habits, consumer sentiment, and more. ICUC can help you unlock these insights and connect social media into actual sales.
The messy “one-to-a-million” dynamic of social media can be daunting. ICUC uses social listening to find your customers across the entire web. Our global team can respond to customers on behalf of your brand - faster than most in-house teams can. And we can uncover audience-specific data for your campaigns.
Social media is where news is made and stories are broken. But too many oil and gas companies bury their heads in the sand, fearing backlash and negative comments. ICUC can help you lead the conversation online. We can create the content programs that listen to and educate consumers. Separate yourself from the pack.
Contentious issues like fracking and oil spills put the energy industry in a defensive position. But press releases are a weak shield against consumer hostility. Social media demands a more active approach. ICUC can manage your reputation online through active engagement with your customers on review sites, forums, and social communities - 24 hours a day, in every single time zone.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.