Visit California has recently named ICUC as its global social media partner after releasing an RFP for the account in May.

Seeking a global social media contractor for a one-year contract worth $300,000, ICUC will be responsible for multi-social channel expertise and support in 11 countries, including the UK, China, Brazil, France and South Korea.

Providing a global social media offering, ICUC is positioned to expand Visit California’s social reach, helping consumers “learn and understand the California brand.”

With over 600 employees around the world, ICUC’s unmatched language and service offering, along with over 13 years of social media and content expertise, created the ideal partnership for Visit California.

Read more about the selection here.

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