Summer has come to an end and October is around the corner, which only means one thing – the holiday shopping season is in full swing!

According to a survey conducted by, as of Labour Day weekend, 70% of Americans have already started their shopping for this upcoming season. We’re sure you’ve noticed online – many business have already prepared their websites, social channels and launched holiday e-commerce campaigns for the upcoming fall and winter holidays.

With that in mind, here are the holiday shopping statistics you need to know.