How To Create Custom Snapchat Geofilters For Your Brand

icuc-editor

May 19, 2016

Whether it’s a birthday party or wedding, product launch or corporate event, Geofilters make it easy for Snapchatters who are ready to share their updates and fuel their Story. With the new on-demand Geofilters, small and medium-sized businesses can get creative with their brand on Snapchat for as little as $5. Find out how to create custom Snapchat geofilters for your brand now. 

What is a Snapchat Geofilter?

Geofilters are overlays that Snapchatters can put on their photos and videos. Once you take a Snap, swipe left on the screen before sharing to see the variety of filters available (depending on your location) to enhance the image.

Now all brands can get creative and show their personality while taking advantage of this new branding tool. And companies who create and purchase Geofilters will have the ability to view the metrics on their filters, by both views as well as overall use.

How To Create Custom Snapchat Geofilters:

  • Access the online portal here.
  • Design — Use your favorite image editor to create a filter. Snapchat has provided some templates that are compatible with Photoshop and Illustrator to help get you started.
  • Map — Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available. Filters can appear between one half hour up to one month, from 5,000 square feet to as far as 5,000,000 square feet.
  • Buy — Submit your Geofilter. The Snapchat team will review it within 24 hours and, assuming all is well, get it up and running.

The on-demand filters are currently available in the US, UK, and Canada. Get started today through Snapchat’s new online portal.

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