If you’re hesitating to increase your business’s budget for social marketing, we understand your concerns. Social media can feel overwhelming, time-consuming, and downright confusing. As a business owner, you don’t have time to learn the latest TikTok trends – how does that impact your bottom line? If your ideal customer is an older audience, social … Read more
The potential for global upheaval through pandemic has been openly discussed for years but the speed at which COVID-19 seemingly upended the world has been jarring. While the toll taken thus far by COVID-19 has been jaw-dropping, the toll it could have taken is almost unthinkable, were it not for social media allowing for rapid … Read more
You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential cyber security breach. Fortunately, the risk appeared to be thwarted though many businesses are on high alert as hackers are continuously making attempts to break into social channels It goes … Read more
Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone new to improve results and generate ROI. However, a bumpy onboarding can get in the way of a successful partnership and the results you need. We are very excited about … Read more
With a quarter of the planet’s population using social media regularly, having a social media marketing strategy is no longer optional. But just being online isn’t good enough when you have the world at your fingertips. Are you using social media platforms to their best potential? Not sure? Maybe it’s time to conduct a … Read more
As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more
They sound alike, but social media monitoring and social media moderation achieve different results. Both are critical in managing online communities. While their names imply a laser focus on social networks, the entire web should be included. Do you understand the potential behind content moderation and looking for mentions? Social Media Monitoring vs Moderation Social … Read more
As the stage was set for Social Media Marketing World (SSMW) 2019 keynote speaker Facebook consultant and social media royalty Mari Smith, a quick tweet went out from her handle asking something like “What do you see as your biggest social media marketing challenge this year?” Quickly, to no surprise, her feed was blown up with … Read more
In his 26 years of digital strategy, Hall of Fame speaker Jay Baer has helped Fortune 500 brands shift into a web-driven world. That’s why we asked him to deliver our service strategy webinine. If you haven’t watched our nine-minute video, we recommend it, whether you’re already using ICUC’s services or not. The webinine introduces … Read more
In the branding world, no event hits harder than the Super Bowl. During this year’s game, I found myself thinking about our clients and their game plans for 2019. I thought about Super Bowl ads, how much brands sink into them, and how the short shelf-life is on that investment. By March, do we even … Read more
