ICUC

How to Measure Social Media Success

measuring angle with ruler

Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.  We’re here to help you sort through the noise and get focused on the metrics that move the … Read more

How to Measure Social Media Success

Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measurements seemingly every week, it can feel nearly impossible to keep up with it all.  We’re here to help you sort through the noise and get focused on the metrics that move the … Read more

Brands and Brand Leaders Concerned About Recent Social Media Hacks

You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential cyber security breach. Fortunately, the risk appeared to be thwarted though many businesses are on high alert as hackers are continuously making attempts to break into social channels It goes … Read more

How To Conduct A Social Media Audit In 6 Easy Steps

Social Media Audit

With a quarter of the planet’s population using social media regularly, having a social media marketing strategy is no longer optional. But just being online isn’t good enough when you have the world at your fingertips. Are you using social media platforms to their best potential?   Not sure? Maybe it’s time to conduct a … Read more

Social Media for Healthcare – The Bookmark-Worthy Guide

Warning: Who’s attending your social media moderation may drastically affect the financial health of your practice. Your communications department, public relations team, and marketing pros may be wonderful in their niche, but putting social media moderation in their wheelhouse is like asking a cook to repair a stove. It’s one thing to fire off some … Read more

Major Changes to Facebook Business Reviews

For brands, the trouble is that Facebook holds all the cards. The social network chooses the game and we play by their rules. The latest instance of this comes with unannounced change that affects all businesses – their switching from a peer five-star rating system to one fueled by a simple “yes” or “no” recommendation … Read more

Are YOU creating a Data Driven Strategy for 2019?

Today, a data-driven marketing strategy makes the difference between shouting into the wind and getting your brand’s message heard loud and clear. But harnessing data is a monumental feat in a 24/7 world where tens of billions of interactions occur daily on Facebook alone. And harnessing all that data is just one part of the … Read more

How To Claim Your Business on Google

Google believes what many dead, wise people have said – that with great power comes great responsibility, and that’s why they strongly encourage business owners to “claim” their business on Google Maps. Today, Google is the first stop for most folks looking to spend money in eateries, shops, and other businesses. After all, “Google” isn’t … Read more

The Social Media Roadmap for Brands

A six-part white paper on what brands and large corporations need to do to in an omni-channel media economy, with social media at the core of marcom. How do fortune 500 brands shift to meet the demands of a connected and social media savvy consumer? Regardless of the audience, in today’s economy, every brand must … Read more

What You Need To Know About Facebook Algorithm in 2018

As we moved into 2018, Facebook made significant announcements around Facebook algorithm, engagement and authenticity. After reviewing hundreds of thousands of posts, Facebook shared two core changes that will impact brand pages globally: Posts that encourage “engagement bait”, such as “LIKE this if you love kombucha!” or “SHARE if you’re a Virgo!” will be demoted within … Read more