ICUC

Our “Fleet”ing Thoughts

The arrival of ‘Fleets’ into the world of Twitter, has already sparked an array of conversation surrounding how brands and audiences alike can make the best use the new feature. The nature of the debate is certainly playing out right in front of our eyes, with several different in-platform norms already surfacing and evolving by … Read more

20 Benefits of Social Media Marketing for Business

marketing team conference handshake

If you’re hesitating to increase your business’s budget for social marketing, we understand your concerns. Social media can feel overwhelming, time-consuming, and downright confusing. As a business owner, you don’t have time to learn the latest TikTok trends – how does that impact your bottom line? If your ideal customer is an older audience, social … Read more

Brands and Brand Leaders Concerned About Recent Social Media Hacks

You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential cyber security breach. Fortunately, the risk appeared to be thwarted though many businesses are on high alert as hackers are continuously making attempts to break into social channels It goes … Read more

How To Conduct A Social Media Audit In 6 Easy Steps

Social Media Audit

With a quarter of the planet’s population using social media regularly, having a social media marketing strategy is no longer optional. But just being online isn’t good enough when you have the world at your fingertips. Are you using social media platforms to their best potential?   Not sure? Maybe it’s time to conduct a … Read more

How to Plan Social Media Coverage When Your Team is on Vacation

As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more

Social Customer Service – Why It Matters More Than Ever

Here we are already, the second quarter of 2019. How’d that happen? Time flies, like they say. Among my March whirl of experiences was being on the always-brilliant Jay Baer’s “Social Pros” podcast. You can listen to that here, but Jay also has a transcript available – of course! But, for the tl;dr version of … Read more

OMG Facebook Is Down – What Should You Do?

On March 13, an estimated 2.6 billion people were horrified by being denied customer service engagement with brands for a full 24 hours, when the Facebook family of apps – including Instagram, Whatsapp, and Messenger – went down global worldwide. Ironically, it happened the day after the internet’s birthday. Just 30 years and one day … Read more

5 Ways to Improve Customer Service with Chatbots

The old adage “time is money” goes two ways. In our hectic world, today’s consumers feel their time is invaluable. They’re looking for companies who respect that and make life easier for them. Helping that happen are chatbots, fast becoming a huge player in how companies meet consumer demands for quicker, simpler customer service. Those … Read more