ICUC

4 Ways To Start Engaging Your Community

4 Ways to Engage Your Online Community Header Image

Online community management is becoming a new hub for sales and customer service interactions. Everyone is turning to online communities for answers, questions, and more. They want to reach you on social media, and others who use and enjoy your products. It’s vital that you are active in your online community, no matter how big … Read more

Getting Started With ICUC Social – What To Expect

Getting Started with ICUC.Social Blog Header

Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone new to improve results and generate ROI. However, a bumpy onboarding can get in the way of a successful partnership and the results you need.  We are very excited about … Read more

Insourcing VS Outsourcing Social Media and Community Management

Insourcing vs Outsourcing Community Management Header Image

If your brand’s community and social media management happens from 9 to 5 in a 24/7 world, it’s time to rethink your priorities. That’s like fire departments only putting out fires during daylight business hours. Ludicrous, right? Fire isn’t on the clock, and consumer opinion isn’t either. It’s difficult to staff a team for 24/7 … Read more

How to Plan Social Media Coverage When Your Team is on Vacation

As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more

5 Questions Before Hiring a Community Management Company

5 Questions to Ask Before Hiring a Reputation Management Company

When hiring a community management service company, don’t you think they should have a great community themselves? We think so. That’s why ICUC works hard to nurture our relationships and communities while adhering to best practices. We understand it’s tricky hiring for such an important service, so we want to help you understand what to … Read more

The Power Of Responding To Online Reviews

Online Review Management

As I write this, May’s big holiday weekend looms. With it, tourist season kicks off and masses of visitors will descend on my city, Vancouver, along with all the other vacation hubs. It’s the start of hospitality’s high season, and our teams at ICUC will sprint into action – relieving client teams for holidays of … Read more

OMG Facebook Is Down – What Should You Do?

On March 13, an estimated 2.6 billion people were horrified by being denied customer service engagement with brands for a full 24 hours, when the Facebook family of apps – including Instagram, Whatsapp, and Messenger – went down global worldwide. Ironically, it happened the day after the internet’s birthday. Just 30 years and one day … Read more

Social Media for Healthcare – The Bookmark-Worthy Guide

Warning: Who’s attending your social media moderation may drastically affect the financial health of your practice. Your communications department, public relations team, and marketing pros may be wonderful in their niche, but putting social media moderation in their wheelhouse is like asking a cook to repair a stove. It’s one thing to fire off some … Read more

Major Changes to Facebook Business Reviews

For brands, the trouble is that Facebook holds all the cards. The social network chooses the game and we play by their rules. The latest instance of this comes with unannounced change that affects all businesses – their switching from a peer five-star rating system to one fueled by a simple “yes” or “no” recommendation … Read more