When it comes to new tools in marketing or brand promotion, it’s best to be … discerning. “Best practice” marketing services grow like weeds in sidewalk cracks – they’re everywhere. Whichever way you sway on best practices, we want to tap into an important notion to remember: social media platforms sell us new tools and … Read more
Online community management is becoming a new hub for sales and customer service interactions. Everyone is turning to online communities for answers, questions, and more. They want to reach you on social media, and others who use and enjoy your products. It’s vital that you are active in your online community, no matter how big … Read more
Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone new to improve results and generate ROI. However, a bumpy onboarding can get in the way of a successful partnership and the results you need. We are very excited about … Read more
If your brand’s community and social media management happens from 9 to 5 in a 24/7 world, it’s time to rethink your priorities. That’s like fire departments only putting out fires during daylight business hours. Ludicrous, right? Fire isn’t on the clock, and consumer opinion isn’t either. It’s difficult to staff a team for 24/7 … Read more
As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more
When hiring a community management service company, don’t you think they should have a great community themselves? We think so. That’s why ICUC works hard to nurture our relationships and communities while adhering to best practices. We understand it’s tricky hiring for such an important service, so we want to help you understand what to … Read more
As I write this, May’s big holiday weekend looms. With it, tourist season kicks off and masses of visitors will descend on my city, Vancouver, along with all the other vacation hubs. It’s the start of hospitality’s high season, and our teams at ICUC will sprint into action – relieving client teams for holidays of … Read more
On March 13, an estimated 2.6 billion people were horrified by being denied customer service engagement with brands for a full 24 hours, when the Facebook family of apps – including Instagram, Whatsapp, and Messenger – went down global worldwide. Ironically, it happened the day after the internet’s birthday. Just 30 years and one day … Read more
Warning: Who’s attending your social media moderation may drastically affect the financial health of your practice. Your communications department, public relations team, and marketing pros may be wonderful in their niche, but putting social media moderation in their wheelhouse is like asking a cook to repair a stove. It’s one thing to fire off some … Read more
For brands, the trouble is that Facebook holds all the cards. The social network chooses the game and we play by their rules. The latest instance of this comes with unannounced change that affects all businesses – their switching from a peer five-star rating system to one fueled by a simple “yes” or “no” recommendation … Read more
