How to Plan Social Media Coverage When Your Team is on Vacation

As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more

Social Customer Service – Why It Matters More Than Ever

Here we are already, the second quarter of 2019. How’d that happen? Time flies, like they say. Among my March whirl of experiences was being on the always-brilliant Jay Baer’s “Social Pros” podcast. You can listen to that here, but Jay also has a transcript available – of course! But, for the tl;dr version of … Read more

SSMW19 Key Takeaways from a Strategist (Like Me!)

As the stage was set for Social Media Marketing World (SSMW) 2019 keynote speaker Facebook consultant and social media royalty Mari Smith, a quick tweet went out from her handle asking something like “What do you see as your biggest social media marketing challenge this year?” Quickly, to no surprise, her feed was blown up with … Read more

How To Claim Your Business on Google

Google believes what many dead, wise people have said – that with great power comes great responsibility, and that’s why they strongly encourage business owners to “claim” their business on Google Maps. Today, Google is the first stop for most folks looking to spend money in eateries, shops, and other businesses. After all, “Google” isn’t … Read more

International Women’s Day at ICUC Social

Now, more than ever, there is an important call-to-action to press forward and progress gender parity. With global activism for women’s equality fuelled by movements like #MeToo and #TimesUp, the global momentum is strong. Collectively we can all play a part and truly make a positive difference for women. March 8th marks International Women’s Day, … Read more