ICUC

Facebook F8 2019 Takeaways

Last month Facebook’s CEO Mark Zuckerberg published a blog laying out a more privacy focused pivot for Facebook. Tuesday at the F8 Facebook Developer Conference, the guy who has spent the majority of his life convincing us to share our thoughts publicly with the world, explained how the social media giant is now going to … Read more

OMG Facebook Is Down – What Should You Do?

On March 13, an estimated 2.6 billion people were horrified by being denied customer service engagement with brands for a full 24 hours, when the Facebook family of apps – including Instagram, Whatsapp, and Messenger – went down global worldwide. Ironically, it happened the day after the internet’s birthday. Just 30 years and one day … Read more

7 Reasons You Should Use Chatbots in 2019

In our 24/7 world, the 9-to-5 mentality is obsolete. With the internet always open for business, shouldn’t you be, too? With chatbots, you will be. Even five years ago, chatbots seemed ludicrous to most businesses. People willingly turning to bots and AI for solutions seemed straight out of Star Trek. Many companies believed consumers would … Read more

Major Changes to Facebook Business Reviews

For brands, the trouble is that Facebook holds all the cards. The social network chooses the game and we play by their rules. The latest instance of this comes with unannounced change that affects all businesses – their switching from a peer five-star rating system to one fueled by a simple “yes” or “no” recommendation … Read more

Facebook, Data and Privacy – What You Need To Know

Facebook and Cambridge Analytica’s harvest and use of personal data has created questions, requests for clarity and discussions around the issue and time spent on Facebook. Throughout the marketing community, it has given us plenty to consider while we look at the year that is still ahead. As dust settles, it’s time to figure out … Read more

What You Need To Know About Facebook Algorithm in 2018

As we moved into 2018, Facebook made significant announcements around Facebook algorithm, engagement and authenticity. After reviewing hundreds of thousands of posts, Facebook shared two core changes that will impact brand pages globally: Posts that encourage “engagement bait”, such as “LIKE this if you love kombucha!” or “SHARE if you’re a Virgo!” will be demoted within … Read more

Facebook Sets Its Sights On “Engagement Bait”

Facebook has taken aim at its latest threat: Facebook engagement bait. In an effort to create a News Feed filled with meaningful conversations instead of gimmicks and cheap tricks, Facebook announced that it will be “demoting individual posts from people and Pages that use Facebook engagement bait.” Facebook’s buzzword in 2017 was authenticity, and for good reason. … Read more