Social Media for Healthcare – The Bookmark-Worthy Guide

Warning: Who’s attending your social media moderation may drastically affect the financial health of your practice. Your communications department, public relations team, and marketing pros may be wonderful in their niche, but putting social media moderation in their wheelhouse is like asking a cook to repair a stove. It’s one thing to fire off some … Read more

7 Reasons You Should Use Chatbots in 2019

In our 24/7 world, the 9-to-5 mentality is obsolete. With the internet always open for business, shouldn’t you be, too? With chatbots, you will be. Even five years ago, chatbots seemed ludicrous to most businesses. People willingly turning to bots and AI for solutions seemed straight out of Star Trek. Many companies believed consumers would … Read more

Instagram Reaches 1B Monthly Users and Launches IGTV

In June 2018, Instagram announced IGTV – Instagram’s latest in-app update that allows accounts to upload long-form videos. These videos can be 10 minutes for most accounts, and up to one hour for larger accounts. Instagram has alluded that eventually there will be no time limit. This appears to be Instagram’s method of disrupting the … Read more

Facebook, Data and Privacy – What You Need To Know

Facebook and Cambridge Analytica’s harvest and use of personal data has created questions, requests for clarity and discussions around the issue and time spent on Facebook. Throughout the marketing community, it has given us plenty to consider while we look at the year that is still ahead. As dust settles, it’s time to figure out … Read more

HOW TO: Avoid pissing off influencers in 4 steps

There is no greater affirmation of influencer power than the shocking $1.3 billion devaluation suffered by Snapchat after a single tweet last week. Kylie Jenner, a top influencer on Snapchat, tweeted “”Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” Despite the tweet landing after trading … Read more

Facebook Sets Its Sights On “Engagement Bait”

Facebook has taken aim at its latest threat: Facebook engagement bait. In an effort to create a News Feed filled with meaningful conversations instead of gimmicks and cheap tricks, Facebook announced that it will be “demoting individual posts from people and Pages that use Facebook engagement bait.” Facebook’s buzzword in 2017 was authenticity, and for good reason. … Read more