Considerations for Parler

Parler: What is it and why brands shouldn’t be quick to dismiss it? It’s no secret the drama surrounding the US election this past week has been playing out across social media worldwide. While most have taken to Twitter and Facebook for their political conversation, a new platform has emerged that’s raising a lot of … Read more

Brands and Brand Leaders Concerned About Recent Social Media Hacks

You may have read in the news recently that the NFL advised teams lock down many of their social media accounts temporarily after a potential cyber security breach. Fortunately, the risk appeared to be thwarted though many businesses are on high alert as hackers are continuously making attempts to break into social channels It goes … Read more

4 Ways To Start Engaging Your Community

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Online community management is becoming a new hub for sales and customer service interactions. Everyone is turning to online communities for answers, questions, and more. They want to reach you on social media, and others who use and enjoy your products. It’s vital that you are active in your online community, no matter how big … Read more

Company Review Management – Why It’s a Must Have

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Throughout my career, I’ve learned that my results are only as good as those of the team I have working with me. Having a great team comes down to two things:  Great training Being able to attract people who bring natural talents as well as buildable skill sets into our fold I’ve always agreed with … Read more

What is Company Review Management

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Company review management is on track to become a growing focus for HR departments who are looking for the best job applicants on the market. In short, you can define company review management as the public strategy and execution of responding to employee reviews online to build your employee brand and reputation.  There’s a lot … Read more

Getting Started With ICUC Social – What To Expect

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Working with a new vendor is an exciting time, especially when bringing on a social media management partner. You are starting to work with someone new to improve results and generate ROI. However, a bumpy onboarding can get in the way of a successful partnership and the results you need.  We are very excited about … Read more

How To Conduct A Social Media Audit In 6 Easy Steps

Social Media Audit

With a quarter of the planet’s population using social media regularly, having a social media marketing strategy is no longer optional. But just being online isn’t good enough when you have the world at your fingertips. Are you using social media platforms to their best potential?   Not sure? Maybe it’s time to conduct a … Read more

Insourcing VS Outsourcing Social Media and Community Management

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If your brand’s community and social media management happens from 9 to 5 in a 24/7 world, it’s time to rethink your priorities. That’s like fire departments only putting out fires during daylight business hours. Ludicrous, right? Fire isn’t on the clock, and consumer opinion isn’t either. It’s difficult to staff a team for 24/7 … Read more

How to Plan Social Media Coverage When Your Team is on Vacation

As summer heats up, vacation time is a hot idea, but how do you take time off when social media never sleeps? Scour the interwebs and you’ll find all kinds of solutions offered in helpful blog posts, but as well-intentioned as these are, they’re often a best-case scenario. The bad news is, there are all … Read more

5 Questions Before Hiring a Community Management Company

5 Questions to Ask Before Hiring a Reputation Management Company

When hiring a community management service company, don’t you think they should have a great community themselves? We think so. That’s why ICUC works hard to nurture our relationships and communities while adhering to best practices. We understand it’s tricky hiring for such an important service, so we want to help you understand what to … Read more