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Facebook Canvas: A Game Changer For Mobile Ads

Advertisers, take note! The launch of Facebook’s newest ad platform opens up a wealth of new capabilities for all marketers.

Introducing Facebook Canvas

Canvas – Facebook’s new full-screen ad experience was built for bringing brands and products to life on mobile. The idea is that Canvas-made ads will blend into your News Feed rather than disrupt it. These ads are initially unobtrusive, but if you click on a Canvas ad, the content will expand to fill your mobile screen.

Within a Canvas, users will enjoy moving through digital stories easily. They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience engaging, the company announced in a blog post last week.

“Advertisers need a better way to share information after people click on their ad, and the information offered after someone clicks needs to load quickly, look beautiful on mobile and allow people to take action easily. This is why we built Canvas.”

Facebook’s goal with Canvas was to give brands the opportunity to customize the experience and drive deeper consumer engagement and action. So far, brands such as Coca-Cola and Target have launched campaigns of interactive storytelling experiences.

Canvas is rolling out globally to any advertisers using Facebook’s Power Editor tool; interested marketers can try it out at canvas.facebook.com for free. For more on how Canvas works, click here.

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