New avenues for communication

Find your optimal social media strategy

Unlock holistic customer insights

The world’s largest, most honest focus group

For marketers of consumer packaged goods (CPG) social media might feel like a hassle. A lot of brands competing for a diverse audience with rapidly evolving tastes. If you are still relying on focus groups, snazzy design, or shelf placement to understand your audience you are missing out.

Social media represents the world’s largest, most honest focus group. Over 60% of consumers use social media to follow brands they care about; ICUC enables brands like yours to reach them.

  • Extend your social media capabilities with our comprehensive platform
  • Get 24-hour monitoring of all your social media channels. Every day of the year including holidays
  • Unlock holistic customer insights that help sales and marketing work together
  • Leverage 16+ years of expertise to find your optimal social media strategy
  • Outperform your competition with new avenues for communication

There is a conversation happening online and brands need to listen. Our global team will represent your brand online and connect with your customers. Once you understand your audience, they can understand you.

Let Us Help You Extend Your Social Media Capabilities

The challenge for CPG marketers

ICUC helps CPG marketers do more with their existing headcount and staff. The volume of social media makes it daunting for any in-house team—especially when budgets are already squeezed. ICUC acts as an extension of your brand, allowing you to scale without hiring.

Social media “never sleeps.” That is why our global team can take informed action on millions of conversations, 24 hours a day, 365 days a year. ICUC helps CPG brands to be 100% responsive online.

When marketing and sales are unaligned, it’s a challenge to find ROI. We listen to conversations about your products, brand, and competitors. Through ICUC’s holistic insights about your customers, you can take actions that drive revenue.

ICUC can help you know which messages resonate for every product in your portfolio. Our community management and listening tools let you cultivate audiences and increase loyalty. ICUC helps CPG brands listen, learn, and lead the pack.

It’s never been easier for consumers to switch brands. Stay ahead of your competition by doing a deep dive on your audience. ICUC helps you communicate your brand value and leverage UGC to drive sales.

Solutions for every stage of the buyer’s journey

Community Management

Community Management

Channel Management

Social channel engagement & moderation

We manage social communities & user generated content for the world’s best brands offering social media management at global scale.

Social Content Strategy

Social Content Strategy

Plans that drive results

Social Media Content Planning & Execution

Our expert teams can develop results-driven content plans and then help you execute those plans. We strategize, build, publish and measure.

Social Customer Service

Social Customer Service

Connect ROI & Social Media

Award Winning Service

Our customer service team is dedicated to providing thoughtful, human contact that defuses frustration, leaves your customers feeling happy, and generates ROI for your brand.

Social Media Listening

Social Media Listening

Monitoring Social Channels

Monitoring Social Channels

Experiment, listen, develop, repeat. Our award winning team of social media analysts drive innovation through insight and make everything we do accountable and relevant.

Social Commerce

Social Commerce

Connect ROI & Social Media

Connect ROI & Social Media

Want to directly connect social media with revenue? We have solutions that bind the two together.

Social Content Engine

Social Content Engine

Content Production

Producing Content for your channels

We create beautiful content and we help curate great user generated content for your channels too.

Customer Insights

Customer Insights

Learn from social data

Get results from all that social data

We help you transform social media data into usable information about your audiences and opportunities.

Review Management

Review Management

Manage Reviews

Locations & Product Reviews

Minimize threats & maximize ROI opportunities from user reviews of your locations & products.

Our customers

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Downloads

Download our CPG Industry Expert Interview
Download our CPG Client Success Story
Download our Survey of Top CPGs

Next Steps

Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.