Your CMO expects answers. How did we do last month? What is our competition up to? Is our content connecting with customers? But in your under-staffed and under-funded department, it might feel you’re expected to deliver miracles. Increase engagement, produce innovative campaigns, grow the influencer base, and throw in higher sales too. You want to deliver on all these expectations, but where do you start?
Whenever we work with retail marketers, ICUC always starts with the customer. Our integrated social media solutions are designed to map and measure the entire social customer journey. This is an approach that goes beyond “fans and followers.” It means listening and monitoring all social activity related to your brand in order to drive customers to the sale.
We provide a high-level view of trends, consumer sentiment, competition analysis, and offer tactical advice on next steps. We can turn user generated content into shoppable galleries and storefronts and help you identify influencers to target and re-target. And we can quantify these efforts so your management always knows how well you’re doing.
We know retail marketing must do more than inform their customer. They must inspire them to make the journey from social to in-store. ICUC is there to help you find ROI every step of the way.
Benefits to your team
ICUC’s team works 24/7/365 in order to listen to all the conversations happening about your brand across every channel
Know what promotions and content truly resonate with your audience
Leverage valuable user generated content, target influencers, and increase your reach
Track your customers through the entire social customer journey with an integrated solution
Provide clarity to management when you learn the actual ROI of your social media programs
Our Retail Solution
Unlike an agency, ICUC works as a trusted partner with our retail clients—in effect, we become an extension of your brand. Our team of social media experts are in the trenches with you, learning everything we can to understand your brand, your voice, and your company objectives. Our tools exist to provide you with clear insights about your customers and your social media efforts, so you can make the best possible decisions.
With a focus on customers and revenue, ICUC helps retail brands fine-tune their social strategy. By leveraging our capabilities in social listening, community management, and user generated content, we can isolate which programs are costing you money—and which are bringing customers into your stores, and driving sales.